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The Business Brief

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How to Do a Trademark Search Before You Launch Your Brand

By Hope Knight Garner, JD • Hope Garner Law, PLLC • Last Updated: May 4, 2026 You've spent months developing your brand name. You've registered the domain, designed the logo, and you're ready to announce it to…

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Trademarks

Trademark vs. Copyright vs. Patent: What’s the Difference (and Which One Do You Actually Need)?

If you’re building a brand, creating content, or launching a product, you’re already sitting on intellectual property. The real question is: are you protecting it correctly—or at all? Most business owners (and frankly, a lot of lawyers…

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Attorney, Trademarks

What Cannot Be Trademarked? Avoid Costly Mistakes When Choosing Your Brand Name

Learn what cannot be trademarked in the U.S., including generic terms, descriptive phrases, and prohibited marks. Avoid costly mistakes with this complete guide.

Attorney, Trademarks

Trademarks and Social Media: Best Practices for Protecting Your Brand Online

Learn how to protect your brand on social media using trademarks. Discover best practices for usernames, brand protection, enforcement, and avoiding infringement.

Attorney, Trademarks

The Impact of Trademarks on Brand Value: How Trademarks Increase Business Worth

Learn how trademarks increase brand value, protect your business reputation, and create powerful intellectual property assets for entrepreneurs and digital creators.

Trademarks

Trademarking Event Names: How to Protect the Brand Behind Your Event

Events can become incredibly valuable intellectual property. Whether you are hosting an annual conference, workshop series, retreat, festival, or online summit, the name of your event can become one of your most valuable business assets. But…

Attorney, Trademarks, Uncategorized

Trademarks for Startups: A Practical Guide to Protecting Your Brand

Starting a business is exciting! You choose a name, design a logo, launch a website, and begin building momentum. But here’s the reality many founders discover too late: Your brand is only an asset if you legally own it. Every year,…

Uncategorized

Trademark Dilution Explained: What is it and Why it Matters to Your Business

Most business owners understand trademark infringement. But few understand a powerful legal concept that can be just as serious: trademark dilution. Trademark dilution does not require customer confusion. It does not require direct competition.…

Trademarks

Common Trademark Mistakes to Avoid

Building a brand takes time, money, and serious creativity—so the last thing you want is to lose your name, logo, or slogan because of a preventable trademark mistake. As a trademark attorney, I see the same missteps over and over…

Trademarks

Do I Need an Attorney to File My Trademark?

If you’re building a brand, whether that’s a coaching program, online course, clothing line, software platform, or service-based business, protecting your name, logo, or slogan is critical. A question I constantly hear from entrepreneurs…

Trademarks

Trademark Basics: What Every Business Owner Should Know Before Building a Brand.

When you invest time and money into building your brand-your business name, logo, tagline, or course title - the last thing you want is a cease-and-desist letter forcing you to rebrand. Yet many entrepreneurs don’t think about trademarks…

Attorney

How to Choose the Right Business Law Attorney for Your Company

Choosing the right business law attorney is one of the most important decisions a business owner can make. The attorney you hire will help protect your company’s assets, reduce legal risk, and support long-term growth-especially as your business…

Trademarks

Trademark Registration = Brand Protection

Building a brand is hard work. It takes time, money and effort. That makes brand protection a huge priority. What if I told you that you could protect your brand from copycats while also creating a valuable asset for your business? That…

The Business Brief

How to Do a Trademark Search Before You Launch Your Brand

Trademark vs. Copyright vs. Patent: What’s the Difference (and Which One Do You Actually Need)?

What Cannot Be Trademarked? Avoid Costly Mistakes When Choosing Your Brand Name

Trademarks and Social Media: Best Practices for Protecting Your Brand Online

The Impact of Trademarks on Brand Value: How Trademarks Increase Business Worth

Trademarking Event Names: How to Protect the Brand Behind Your Event

Trademarks for Startups: A Practical Guide to Protecting Your Brand

Trademark Dilution Explained: What is it and Why it Matters to Your Business

Common Trademark Mistakes to Avoid

Do I Need an Attorney to File My Trademark?

Trademark Basics: What Every Business Owner Should Know Before Building a Brand.

How to Choose the Right Business Law Attorney for Your Company

Trademark Registration = Brand Protection

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