Trademark Registration = Brand Protection

Building a brand is hard work. It takes time, money and effort. That makes brand protection a huge priority. What if I told you that you could protect your brand from copycats while also creating a valuable asset for your business? That would help you sleep better at night, right? Registering your trademarks is the single most important thing that you can do to protect your brand.

Some of you may be asking, “What is a trademark?”. A trademark is a word, name, symbol, tagline or device that identifies and differentiates goods from those manufactured or sold by others and identifies the source of the goods or services. Trademarks allow businesses to distinguish themselves from others. Trademark registration prevents others from using similar marks that could create confusion among consumers.

When you see a swoosh on a pair of tennis shoes, you automatically know that the shoes are Nike. Nike has an impressive trademark portfolio, including the name “Nike” as it relates to tennis shoes and athletic apparel, the iconic swoosh and the tagline, “Just do it.”

Trademarks are also an intangible asset to your business. Trademarks can be bought, sold, licensed or used as collateral for loans, providing opportunities for revenue generation and business expansion.

By postponing trademark registration, you risk someone filing for protection. While you have limited common law rights, generally, the first to file for registration has priority.

If you are interested in safeguarding your business, please click on the link below to book a FREE 15-minute discovery call.